Visit Fresno County is celebrating California Tourism Month this May after seeing a boost in visitor spending in Fresno County during 2023.

Travelers spent approximately $1.4 billion in Fresno County, according to a new preliminary economic impact report conducted by Dean Runyan Associates and released by Visit California.

Fresno and Clovis hotels saw a 5% increase in lodging revenue year-over-year. Spending also increased for food service, entertainment, and air transportation. The Fresno-Yosemite International Airport experienced record passenger volume in 2023 serving over 2.4 million passengers, a 12% increase from 2022. The amount of Leisure and Hospitality jobs in Fresno County also grew 3% from 2022.

In addition to leisure travel, Visit Fresno County’s sales team brought in 75 events to Fresno County resulting in more than 33,000 room nights for Fresno and Clovis hotels and an estimated economic impact of $43 million.

“2023 was a great year for tourism in Fresno County. Our team has worked hard to bring in new visitors to benefit the community,” said Visit Fresno County President/CEO, Lisa Oliveira. “Our goal for 2024 is to book more events and to remind people that Fresno County is a tourist destination by showcasing the incredible things to do in our cities and nearby national parks. It is truly the place to experience California from a different view.”

As part of the month-long celebration, Visit Fresno County will launch new tours on its mobile app and share new limited-edition stickers on May 22. The stickers will be available at Visit Fresno County’s office located at 1180 E Shaw Avenue, STE 201, Fresno, CA.