Travelers to Fresno County spent $1.48 billion during 2024, an increase of 2.9% from 2023, according to new economic impact research released this week by Visit California in celebration of National Tourism Week and California Tourism Month.


The Economic Impact of Travel report conducted by Dean Runyan Associates says visitors generated $53.7 million in local tax revenue in Fresno County last year, up 2.4% from 2023. Spending also increased for food service, entertainment, and air travel. The Fresno-Yosemite International Airport experienced another year of record passenger volume in 2024 serving over 2.6 million passengers, a 9% increase. Travel and tourism-related jobs in Fresno County totaled over 17,000 last year, growing 2.3%.


Visit Fresno County’s sales team brought in 55 events to Fresno and Clovis resulting in more than 30,374 hotel and motel room nights, and an estimated economic impact of $38.5 million. These events varied from sporting tournaments to group events that brought athletes and attendees from across the state and country to Fresno and Clovis, including 3 CIF state championships, California’s state taekwondo championship, and the FIRST Robotics Central Valley Regional.


“It’s great to highlight the impact tourism has on local economies and the community. Our team has a strong pride in Fresno and Clovis, and it’s wonderful to see visitors and locals share more of that pride with us in 2024. We’ll continue working hard to bring in new visitors to experience all that our area has to offer,” said Visit Fresno County President/CEO Lisa Oliveira.